Lunasalud.mx

Luna Salud

Operating System & Financial Rails for LatAm Healthcare


The Problem

Latin America's private healthcare sector runs on 20-year-old infrastructure.

Human Impact

10+ hrs/week on admin

Operational Inefficiency

60% still on paper

Lost Revenue

$60K/year per provider

Market Opportunity

$17 B

LatAm Digital Health Market


$58 B

2032

14% CAGR

500,000+ clinics in Latin America. No dominant infrastructure player.

We're building the rails this market will run on — now that clinical AI is viable and regulation is forcing digitization.


Grand View Research, 2025

Solution

Today: the OS that runs the clinic. Tomorrow: the intelligence layer powering healthcare commerce across LatAm.


Clinical OS & EMR

Voice-to-Note + Co-pilot

Booking & Scheduling

Appointment management + WhatsApp assistant

Telemedicine

Virtual care capabilities

Payments & Invoicing

Terminal POS + Online billing

Communication & Patient Portal

AI automation + patient self-service

Compliance and Security

HIPAA + NOM 004 + NOM 024

Moat

Every clinic makes our AI smarter. Every transaction builds our data moat. Every integration creates switching costs.

AI-Native Architecture

AI at the core, not bolted on. Rebuilding takes years

Built-in Financial Rails

We capture the transaction, not just the workflow.

Compliance as Infrastructure

NOM-004/024, HIPAA baked in. Not a feature — a foundation.

Localized Medical AI

Trained on Mexican medical Spanish — data US competitors don't have

Team

Cristina Randall

Founder & CEO

  • Conekta Cofounder
  • Built a $15M ARR SaaS business in Mexico
  • University of Waterloo Engineer
  • Techstars Digital Health & 500 Startups alumni

Traction

33,000+

Patients

400+

Clinic users

90

Clinics

Business Model

Subscription model (current) + 2.9% transaction fee (future)

Essentials: $20/mo

  • EMR & Charting
  • Scheduling
  • Telemedicine
  • 3-user bundle

Premium: $50/mo

  • All Essentials +
  • E-Prescriptions
  • Analytics
  • 5-user bundle

Enterprise: Custom

  • All Premium +
  • Custom Setup
  • API Access
  • Dedicated Support

Pre-Seed Round

$150K Already Deposited


Hustle Fund VC

Lead investor in pre-seed.

Use of Funds

Sales

Regulatory & Compliance

Product - Autonomous Clinical Assistant

Future Milestones

600+ clinics, Hospital adoption

LatAm + payments monetization

Data/AI platform

Thank You

Let's build the infrastructure of healthcare in Latin America

Cristina Randall

cristina@lunasalud.mx

www.lunasalud.mx

Appendix: Projected Unit Economics


$672

LTV

$150

CAC

5x

LTV:CAC Ratio

70%

Retention

Appendix: Go-to-Market

Outbound Sales

  • 10,000+ qualified leads ready to activate
  • Segmented: Pediatrics, Gynecology, Dermatology, Psychology

Strategic Partnerships

  • Diagnostic labs and pharmacies
  • Medical software resellers
  • Revenue share

Inbound + Onboarding

  • SEO + AI discovery
  • Improve conversion
  • Optimized onboarding flow

Appendix: Competition

First evolution of EMRs digitized the chart. But the opportunity isn't in replacing paper with a screen, it is in automating and optimizing the clinic.