Lunasalud.mx
Luna Salud
Operating System & Financial Rails for LatAm Healthcare
The Problem
Latin America's private healthcare sector runs on 20-year-old infrastructure.
Human Impact
10+ hrs/week on admin
Operational Inefficiency
60% still on paper
Lost Revenue
$60K/year per provider
Market Opportunity
$17 B
LatAm Digital Health Market
$58 B
2032
14% CAGR
500,000+ clinics in Latin America. No dominant infrastructure player.
We're building the rails this market will run on — now that clinical AI is viable and regulation is forcing digitization.
Grand View Research, 2025
Solution
Today: the OS that runs the clinic. Tomorrow: the intelligence layer powering healthcare commerce across LatAm.
Clinical OS & EMR
Voice-to-Note + Co-pilot
Booking & Scheduling
Appointment management + WhatsApp assistant
Telemedicine
Virtual care capabilities
Payments & Invoicing
Terminal POS + Online billing
Communication & Patient Portal
AI automation + patient self-service
Compliance and Security
HIPAA + NOM 004 + NOM 024
Moat
Every clinic makes our AI smarter. Every transaction builds our data moat. Every integration creates switching costs.
AI-Native Architecture
AI at the core, not bolted on. Rebuilding takes years
Built-in Financial Rails
We capture the transaction, not just the workflow.
Compliance as Infrastructure
NOM-004/024, HIPAA baked in. Not a feature — a foundation.
Localized Medical AI
Trained on Mexican medical Spanish — data US competitors don't have
Team
Cristina Randall
Founder & CEO
  • Conekta Cofounder
  • Built a $15M ARR SaaS business in Mexico
  • University of Waterloo Engineer
  • Techstars Digital Health & 500 Startups alumni
Traction
5,547
Patients
300
Clinic users
40
Clinics
Business Model
Subscription model (current) + 2.9% transaction fee (future)
Essentials: $15/mo
  • EMR & Charting
  • Scheduling
  • Telemedicine
  • 3-user bundle
Premium: $40/mo
  • All Essentials +
  • E-Prescriptions
  • Analytics
  • 5-user bundle
Enterprise: Custom
  • All Premium +
  • Custom Setup
  • API Access
  • Dedicated Support

Additional user $10/month.
Pre-Seed Round
$150K Already Deposited
Hustle Fund VC
Lead investor in pre-seed.
Use of Funds
Sales
Regulatory & Compliance
Product - Autonomous Clinical Assistant
Future Milestones
600+ clinics, $15K MRR
LatAm + payments monetization
Data/AI platform
Thank You
Let's build the future infrastructure of healthcare in Latin America
Cristina Randall
www.lunasalud.mx
Appendix: Projected Unit Economics
$672
LTV
$150
CAC
5x
LTV:CAC Ratio
70%
Retention

Based on Premium tier ($700 MXN/mo)
Appendix: Go-to-Market
Outbound Sales
  • 10,000+ qualified leads ready to activate
  • Segmented: Pediatrics, Gynecology, Dermatology, Psychology
Strategic Partnerships
  • Diagnostic labs and pharmacies
  • Medical software resellers
  • Revenue share
Inbound + Onboarding
  • SEO + AI discovery
  • Improve conversion
  • Optimized onboarding flow
Appendix: Competition
First evolution of EMRs digitized the chart. But the opportunity isn't in replacing paper with a screen, it is in automating and optimizing the clinic.